Parallel Car Parking Trick by Woman Driver in Funny Commercial Advert for Mazda 2 'Zoom Zoom' 2003, a Big Surprise for the White Van Man England UK. This clever film of a woman devising a clever solution to a parking dilemma pokes fun at the 'white van man' syndrome which is quite common among male commercial drivers in the UK. This web only delivered Ad was created by UK agency DMC – – in 2003 for the Mazda 2. The DMC strategy was to create a "Viral and Buzz Marketing" campaign. However, as YouTube wasn't founded until 2005 the Ad campaign arguably didn't get the exposure that it would now receive via the YouTube platform with more than 1 billion unique users per month. The video was directed by Seamus Masterson and produced by Maverick Media. More detail on the history of the Mazda 2 is contained in the following Wikipedia text — – "The Demio was redesigned in 2002 on the DY platform. The Demio name continued in Japan, while the rest of the world dropped Demio and other names in favor of Mazda2. Since debut, 2 has been well received by the market pushing its Japanese domestic sale to as high as 7th place."
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